Introducing our Refreshed LNRP Logo
In advance of the celebration of its upcoming 20th anniversary in 2023, Lakeshore Natural Resource Partnership (LNRP) established a goal of reviewing our existing logo mark and evaluating the merits of a potential full rebrand. With generous funding from the Brico Fund, LNRP engaged the dynamic team of Vagabond Creative Studio.
After conducting ideation sessions and evaluating stakeholder input, the Vagabond Creative Team and the LNRP Communications Team determined the LNRP brand is strong and on-point, meaning a rebrand would not be necessary. The logo, however, would benefit from a contemporary refresh to bring it forward and modernize it. In addition to an evaluation of the current LNRP logo, established in 2010, as part of this process we also explored the option of incorporating a tagline. We are grateful to all of our partners and stakeholders who shared valuable feedback during this process. We are thrilled to unveil our refreshed logo for you!
TAGLINE. Stakeholders shared input regarding terms that resonated in conveying the mission of LNRP in a simple and straightforward manner. It was decided that 3 bullets nicely sum up and provide insight:
Conservation • Collaboration • Community.
The tagline is worked into the wave pattern of the logo so that, in all applications of the logo, even without explanation, the logo speaks the mission of the organization.
IMAGES. Influenced by the original logo, the new logo incorporates the image of waves and a rising sun. It further acknowledges that the Lakeshore is not only water, but also wetlands and farmlands. The grasses represent life and the importance of Lakeshore health to the life that depends upon it. The rising sun is a symbol of hope and reminder that each new day there is an opportunity for conservation, collaboration and community. The image of soil and wetlands overlap to provide a symbolic representation of “collaboration”. The grasses represent the communities that live along the lakeshore and depend upon its health for their own survival.
